For 27 years, we’ve been researching and telling the truth, contributing to the development of critical and well-informed citizenship. Our television, print, and digital products stand out, both within and outside of Nicaragua, for their quality, relevance, and rigor. We’re increasingly connected with more audiences, developing optimal environments for expression and interaction.
2022 IN NUMBERS
2.8 M+
Total visitors to the website.
1.5 M+
Unique users in 2022 in Nicaragua.
10 M+
Mobile Internet connections in the country spent an average of 5 minutes per session getting informed by CONFIDENCIAL’s journalism.
420 K+
YouTube subscribers.
100%
Growth in programmatic advertising revenues and audience contributions, representing 20% of the media’s operating budget.
5 K+
Subscriptions to special newsletters and information alert services.
OUR AUDIENCE AND PRESENCE
54%
Millennials and Generation Z
50%
Female
50%
Male
OUR READERS’ GEOGRAPHICAL LOCATION
NICARAGUA
UNITED STATES
COSTA RICA
MEXICO
GUATEMALA
SOME OF OUR MOST IMPACTFUL
STORIES
Who is Yadira Leets Marín and what secrets does she know about the Ortega Murillo businesses?
MILESTONES
The Latin American Conference on Investigative Journalism sponsored by the Press and Society Institute awarded third place to the report “The private business network of the Ortega Murillo family: 22 companies at the expense of the State”
Consolidation of the Nicas migrant Platform. Of note is the achievement of the Impact Award that the US Department of State awarded to its editor Cindy Regidor thanks to the impact demonstrated in her community with the creation of Nicas Migrantes.
New domain: The migration to the new confidential.digital domain was achieved in 2022 and a work plan was developed to guide the process of finalizing the site to be launched in March 2023.
Growth and consolidation of The Dispatch: we inform our English-speaking audiences weekly through a specialized newsletter. The number of subscribers grew by 61%, maintaining an average opening rate of 54%, the highest figure since the creation of the newsletter.
Selected by the Google News Initiative program: it will allow us to relaunch our Membership Program in 2023, prioritizing the participation and loyalty of audiences and eliminating payment barriers so that everyone can access the exclusive products of this initiative and participate in social listening activities.
CONFIDENCIAL CLUB
Our community of readers supports the mission of guaranteeing free and open access to CONFIDENCIAL’s coverage for everyone, without paywalls. The economic contributions of our audiences also allow us to guarantee the sustainability of our media outlet. Our Membership Program offers access to special newsletters, the historical archive of our magazine, eBooks, and webinars, among other initiatives.
Was the second-best year since, in 2018, CONFIDENCIAL opened the possibility of receiving economic contributions from its audience.
Of our Premium Newsletter, an exclusive product that used to include the PDF of our print magazine. Currently, we are transitioning to a model of early content previews.
Financial contributions through our Membership Program and donation campaigns. In this last category, we surpassed the historical record of 2021.
CONFIDENCIAL audiences residing in Nicaragua (39%) are those who contribute most through donations, and those located in the United States (38%), are those who contribute most through memberships.
HOW WE DID IT
1) Create and distribute relevant content to our audience across multiple platforms.
2) Improve our value propositions and diversify our revenue streams.
Maximizar la eficiencia y la innovación.
Construir una organización en donde las aspiraciones colectivas e individuales están alineadas.
CONFIDENCIAL’S work is organized into four programs
Journalism
We provide reliable information and in-depth research for the Nicaraguan and international public, promoting transparency and public dialogue. Our narrative, investigative, and current affairs journalism addresses issues of great local, regional, and global relevance: democracy, human rights, climate crisis, corruption, poverty, gender, social security, education, and transparency, among others. We document the first draft of history, to help Nicaraguan society build memory and learn.
Viability
We prioritize the safety and well-being of our team. We are resilient and cultivate relationships with allies, partners, and other stakeholders. Our incorporation as a non-profit organization in Costa Rica provides stability and protection. We are developing policies, procedures, administration, and management tools to optimize the value we deliver to our audiences, allies, and clients. We align our efforts for financial sustainability with the central component of our value proposition: independent and quality journalism. We diversify revenues.
Collaboration
We assume a role as facilitators of the Nicaraguan and Central American independent media ecosystem, collaborating with other media and journalists; this is manifested in training, co-production, content republishing, security support, and knowledge exchange, among others.
Innovation
We innovate in the way we tell and distribute stories. We listen to our stakeholders, such as journalists, audiences, partners, clients, and other media, to understand their needs and opportunities to create shared value. This helps us integrate agile, user-centered innovation as a cross-cutting component of our work; it applies to content, distribution, organizational structure, and revenue generation, among others.